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Journal of Travel & Tourism Marketing, 1998, 3

Publicatiejaar: 1998 Editie: 3

Vakartikel

Publicatiedatum 01-01-1998

The marketing planning index a tool for measuring strategic marketing effectiveness

Luiz Moutinho • Paul A. Phillips

Hotels • Marketing en toerisme

NR. 3

Vakartikel

Publicatiedatum 01-01-1998

Effective municipal tourism and convention operations and marketing strategies the cases of boston, san antonio and san francisco

John W. O'Neill

Congrestoerisme • Destination marketing • USA/VSA (Verenigde Staten) • Marketing en toerisme

NR. 3

Vakartikel

Publicatiedatum 01-01-1998

Toward a market segmentation of the tourism trade expenditure levels and consumer behavior instability

Patrick Legoherel

Toerisme en marktsegmentatie

NR. 3 -LEGOHéREL

Vakartikel

Publicatiedatum 01-01-1998

Measuring service quality at tourist destinations an application of importance-performance analysis to an alpine ski resort

Simon Hudson • Graham W.H. Shephard

NR. 3

Vakartikel

Publicatiedatum 01-01-1998

Tourism marketing alliances member satisfaction and effectiveness attributes of a regional initiative

Steven W. Selin • Nancy A. Myers

Publieke Private Samenwerkingen • Kennis delen

NR. 3

Vakartikel

Publicatiedatum 01-01-1998

A process approach to segmenting the getaway travel market

Daniel R. Fesenmaier • Kelly J. McKay

Toerisme en marktsegmentatie

Is editie van

Journal of Travel & Tourism Marketing